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Updated:07/02/2024

Sindex by Sinful - Do we speak the same love language?

The United Kingdom is full of happy relationships with 85% of Britons saying that they are happy in their current relationships. And we are pretty good at expressing this to each other.

55% of Britons in relationships tell their partners that they love them every day. But how do we actually also express our love for each other? Out of the five love languages – physical touch, appreciative words, attention & time, favours, and gifts – Britons seem to agree that physical touches, appreciative words, and attention & time are the way forward. Flowers and small favours, on the other hand, are not very direct ways to a British heart.

But something also indicates that men can benefit from replacing a small pat on the bum with giving their partner two minutes of undivided attention. Because while 32% of women prefer that their partner expresses their love by giving her time, only 25% of men tend to express their love in this manner.

No matter who you ask, it remains essential to remember to kiss, hug, and caress each other. Intimacy is key to a well-functioning relationship for 95% of Britons and it affects most of us negatively if we aren’t intimate with our partner for a longer period of time.

More than 4 out of 5 Britons are satisfied with their relationship

85%
9%
5%
1%
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Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
I don't know/I don't want to answer
A couple hugging
95% of Britons think intimacy is important for a well-functioning relationship
A couple walking and holding hand
57% of Britons say it affects them negatively, when they’re not intimate with their partner for a longer period of time

55% of Britons tell their partner that they love them on a daily basis 

55%

Daily

25%

Weekly

8%

Monthly

4%

Less than monthly

5%

Only on special occasions

3%

I don't know / I do not want to answer

The love language of Britons: Appreciative words is the preferred love language in the United Kingdom

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35%

With appreciative words, e.g. compliments and recognition

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27%

With attention and time, e.g. when you spend quality time together or go on a date

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24%

With physical touches, e.g. kisses and hugs

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8%

With small favours, e.g. your partner doing the dishes or grocery-shopping on the way home

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3%

With presents, e.g. flowers

A couple is leaning against the wall

British women prefer appreciative words while British men prefer appreciative words as well as physical touches

38% of women prefer their partner to express their love through appreciative words, but only 30% of men say they most often express love for their partner through appreciative words

Preferred love languages across the countries in the Sindex

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40%

France: attention and time

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35%

UK: appreciative words

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31%

Denmark: physical touch

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29%

Norway: physical touch

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28%

Sweden: appreciative words

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27%

Finland: physical touch / appreciative words

About Sindex by Sinful

The Sindex maps out how Britons feel about relationships, intimacy, and sex. The Sindex is published by Sinful.

All figures and numbers in Sindex are based on an international population survey and sales data from Sinful.

The population survey was conducted in Denmark, Sweden, Norway, Finland, France, and the United Kingdom with a total of 12,000 respondents – 2,000 in each country. Data were collected via Cint in the period 17 May to 8 June 2022. The survey was sent out to a representative sample in relation to gender, age, and region. Full representativeness is ensured through subsequent weighting of the data.

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